Our Story
NU Tea is Unsweetened Iced Tea. Amplified!
Launched by husband and wife co-founders in February 2020, NU Tea's first 3 SKUs of iced teas seek to provide functional benefits through organic tea infused with additional functional ingredients. Our mission is to amplify the health benefits of drinking tea alone by blending tasty teas (Rooibos, Yerba Mate, Green Tea) with other organic ingredients such as orange peel, ginger, cinnamon, cardamom, ashwagandha & cayenne pepper. Unlike other low calorie beverages on the market, NU Tea does not use sweeteners like stevia or erythritol.
We stay true to the real brewed taste of tea.
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Why you are going to love it
North America remains to be the largest market for organic beverages owing to the shift in consumer interest towards natural and clean label products. Not only are we organic, but NU Tea is at the forefront of the convergence of health, function and familiarity. And most importantly, consumers are demanding and willing to pay a premium for it.
Health: NU Tea is all of the good stuff and none of the bad! We are organic, we do not use preservatives, we do not add sugar & each bottle contains 10-20 calories per 12oz serving. We offer both caffeinated options (Skinny; Live Fit) and a naturally decaffeinated option (Rehydrate).
Function: Increasing health awareness among the young population is driving a move from fruit juices and carbonated drinks to functional beverages. NU Tea's three SKUs focus naturally on hydration, natural energy & immunity and metabolism boost.
Familiarity: Tea is the most widely consumed beverage in the world next to water, and can be found in almost 80% of all U.S. households. On any given day, over 159 million Americans are drinking tea. We've chosen Green Tea, Yerba Mate and Rooibos which continue to grow in popularity for their taste and function as consumers are demanding new options from the more traditional black tea.
Enjoy!!